4+ Years · Senior Product Designer · UX/UI

I think in systems, design what people actually use, and untangle what's in between.

Currently design manager @ botnostic

Taking select projects @ art-d.studio

meet my pawfect design partner

Proactive collaborator

Creative strategist

Meticulous, detail-first

Explore my shipped work

2024-26

Simplifying AI-driven career guidance for 1M+ students through an intuitive responsive product experience

Simplifying AI-driven career guidance for 1M+ students through an intuitive responsive product experience

Outcome Summary

Reframed the problem from improving a chatbot UI to designing an emotionally supportive advisory system that could scale across institutions. Evolved it into a guided experience with a responsive dashboard, structured career reports, and progress feedback, helping students explore career paths aligned with their strengths and goals.

Expertise

Product StrategyWeb & MobileUXUIEdTechB2B B2C SaaSMulti-Gateway PaymentsDashboard Design

My Role

End-to-end Product Design

"...Rimsha not only delivered a cleaner, more modern look but also proactively introduced new features to enhance the user experience and add real value."

Ramsha Khuram, CEO & Co-Founder Botnostic Solutions

Team

Senior Product Designer (me) · Frontend & Backend Engineers · Graphic Designer

2024-25

Redesigning an AI-powered prescreening tool that cut screening time by 80% and lifted retention to 85%

BeforeAfter
After
Before
Drag

Outcome Summary

Applicant and admin journeys were cluttered and inconsistent, slowing hiring teams down. Rather than patch individual screens, I rebuilt the flow around a single clear path per user type, cutting prescreening time by 80% and lifting client retention to 85%.

Expertise

User ResearchProduct StrategyDesign SystemsResponsive Web DesignVisual Product DesignPrototypingTestingHRTechAI SaaS

My Role

End-to-end Product Design (UX/UI)

"Rimsha took complete ownership of revamping RecruitmentBot, transforming it from a basic screening tool into a user-friendly, well-designed product."

Ramsha Khuram, CEO & Co-Founder Botnostic Solutions

Team

Sole Product Designer (me) · Frontend & Backend Engineers · Product Owner

2025-26

Closed visibility gaps in talent management by giving admins a live view into employee progress, cutting follow-ups across a system used by 0.6M+ users

Closed visibility gaps in talent management by giving admins a live view into employee progress, cutting follow-ups across a system used by 0.6M+ users

Outcome Summary

Admins had no way to see training progress without chasing employees directly, every status check meant a follow-up message. Instead of adding more notifications, I designed a single dashboard admins could scan on their own, cutting follow-ups across a system used by 0.6M+ users.

Expertise

B2B SaaS L&DResponsive WebWeb App DesignUXUIDashboard Design

My Role

End-to-end Product Design (UX/UI)

"... Rimsha reimagined the entire user journey, introduced impactful features, and delivered high-quality prototypes that received excellent client feedback."

Ramsha Khuram, CEO & Co-Founder Botnostic Solutions

Team

Sole Product Designer (me) · Frontend & Backend Engineers

2025-26

Building a 0→1 platform behind a live e-learning business, from individual learners to enterprise clients

Building a 0→1 platform behind a live e-learning business, from individual learners to enterprise clients

Outcome Summary

Mastrainers is a course-selling platform I designed 0-to-1, now live, serving both individual learners & enterprise clients. I designed both sides: a learner dashboard for browsing, purchasing, and completing courses, and a full admin CRUD toolset for managing courses, learners, and verification. Built across three iterations, the platform covers authentication, Stripe payments, dual grid/list browsing, and a certificate system that unlocks on completion.

Expertise

0→1 Product DesignDashboard DesignDesign SystemsAdmin ToolingB2B SaaSL&DEdTechWeb App

My Role

End-to-end Product Design (UX/UI)

Team

Senior Product Designer (me) · Frontend & Backend Engineers · Head of Learning

Rimsha approached the products with professionalism and a user-focused mindset, leading focus groups, refining content, and ensuring alignment with design guidelines. Her work has been widely praised by end users for its improved usability and experience.

Ramsha Khuram

CEO & Co-founder, Botnostic Solutions

What I Love to Design

Mobile & web apps

UX audit • Systems thinking • Design systems • Prototyping • Journey mapping • Wireframing • Usability testing • Accessibility • Design-to-dev handoff

1/3
What I Love to Design

AI-Powered experiences

Workflow design • Conversational UX • Behavioral design • Chatbot UI design • AI-driven guidance flows • Trust & explainability

2/3
What I Love to Design

Websites & landing pages

Marketing sites • High-converting landing pages • Visual design • Webflow development • Custom builds • Design engineer • Responsive builds • SEO-friendly builds

3/3

What it's like to work with me

Proactive collaborator

Creative strategist

Meticulous, detail-first

What I am good at

Not an exhaustive list, just where I spend most of my time and do my best work.

End-to-end product work, from a first sketch of an undefined problem through research, design, prototyping, and into what actually ships. I've taken products from 0→1 and scaled ones already live to over a million users.